At Boston Children’s Hospital, METAPH4 leadership consulted in Customer Relationship Marketing (CRM) with the BCH Digital Marketing Team. METAPH4 used Email Campaign Management targeting to engage with specialist physicians in neurology, oncology and cardiovascular practices in order to drive referrals back to Boston Children’s Hospital and reported metrics to management. While at BCH, we encouraged best practices in email marketing and offered customized email templates to optimize campaigns for responsive mobile and desktop displays.

During a major consulting project, METAPH4 management led the design of a series of three large-scale graphic display panels promoting the drug Rebif^® for bio-tech giant, Serono (a leader in neurology, specifically multiple sclerosis, as well as oncology and immunology). The oversized vector graphic presentation conveys how MS adversely affects mental pathways in the human brain, promoting the positive effects of Rebif, a prescription medicine used to treat relapsing forms of multiple sclerosis.

METAPH4 management consulted for the Center for High-Rate Nano-manufacturing, a leading NSF-funded center in Boston for nanotechnology research. The design an animation presentation represented the “CHN” center for a grant proposal to the National Science Foundation. METAPH4 management collaboratively worked with the leadership team from Northeastern University, UMass Lowell and UNH. The final presentation yielded a winning grant of $12.4 million by the National Science Foundation (NSF).